Jim McGowan Blog

๐— ๐—ฒ๐—ฟ๐—ฐ๐—ธ ๐—ฅ๐—ฆ๐—จ๐˜€ ๐—ฎ๐—ฟ๐—ฒ ๐˜ƒ๐—ฒ๐˜€๐˜๐—ถ๐—ป๐—ด. ๐—›๐—ฎ๐˜ƒ๐—ฒ ๐˜†๐—ผ๐˜‚ ๐˜๐—ต๐—ผ๐˜‚๐—ด๐—ต๐˜ ๐˜๐—ต๐—ฟ๐—ผ๐˜‚๐—ด๐—ต ๐—ฎ ๐—ฝ๐—น๐—ฎ๐—ป?

By April 16, 2026No Comments

When it comes to RSUs, most people default to one of these paths without giving it much thought:

1. Hold the shares and wait for a price target that exists only in your head, meanwhile paying taxes on dividends and capital gains taxes when you eventually sell

2. Sell and move on โ€” the cash settles at E*Trade, sits there earning nothing, and later you realize you never transferred it anywhere

3. Sell and buy the car โ€” if you still go into the office, you already know what the parking lot looks like in June

These approaches may not reflect a strategy. They occur when a plan is not clearly defined in advance.

This is an area where I often work with Merck employees to develop a more structured approach. The goal is to establish a plan, so the proceeds are aligned with broader financial objectives.


A good RSU plan typically covers:

โ€ขย Tax impact at vesting and at sale

โ€ขย Account selection for the proceeds (brokerage account, IRA, or back into your 401(k)

โ€ขย Investment allocation aligned to your retirement timeline and other goals

โ€ขย Coordination with other Merck compensation like your AIP and pension

If your RSUs are vesting soon and you do not have a clear next step, it may be worth having a conversation.ย 

๐Ÿ“…ย Click here to schedule a quick call with me.

๐Ÿ“ย Virtual meetings available for anyone throughout the United States. Serving local clients in Pennsylvania, New Jersey, Rahway, Lansdale, North Wales, Gwynedd, West Point, Doylestown, Blue Bell, Montgomery and Bucks County.


Key terms:ย 

Merck RSU tax planning

What to do with Merck RSUs

Merck Employee Financial Planning


Apollon Financial, LLC (“Apollon”) provides advice and makes recommendations based on the specific needs and circumstances of each client. The information contained herein is intended for information purposes only and should not be considered investment advice. Please contact your financial advisor with questions about your specific needs and circumstances. Please visit our website www.apollonfinancial.com for other important disclosures.